Plan a Clearer Black Friday Campaign

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Five practical steps to choose your offer, clarify your message and map what needs to happen next.
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Before you start making sale graphics or writing emails, get the key decisions clear.

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My free checklist helps you work through:

  • Your offer: what you’re promoting and who it helps.
  • Your incentive: a discount, bonus, bundle or early access that fits your business.
  • Your message: what customers need to understand.
  • Your timeline: when to promote, launch and follow up.
  • Your launch checks: what to test before customers click.

Use it to put your first decisions on paper and spot what still needs preparing.

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Get your free checklist

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    For small business owners preparing a Black Friday or Cyber Monday offer.

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